Results revealed that 73% of day-trippers prefer to do something new, with more than 50% feeling that a special interest in an attraction is a key decision trigger. So this October half term, the Historic Dockyard is urging families to get out and about and experience something new, with a dose of fresh sea air.
John Rawlinson, Director of Visitor Experience at Portsmouth Historic Dockyard, said: “Our survey has revealed some real insight into people’s preferences for taking days out and what the decision triggers are. It is fascinating to see that a day out can be just as positive for wellbeing as an overnight stay, and as we enter the summer holiday period, we encourage all to make time for exploring some of the great attractions and destinations that the UK has to offer.”
Commenting on the survey, Bernard Donoghue, Director at Association of Leading Visitor Attractions and Chairman of the Tourism Alliance, said: “Portsmouth Historic Dockyard’s wellbeing survey demonstrates the value of Great British days out. Domestic holidays are on the rise, and those seeking some exciting day trip adventures during half term and over the coming year have many different experiences to choose from here in the UK.
“Whether adults seeking a spot of culture, families after a taste of something new, or couples looking to spend the day at their own pace, there is something for everyone to enjoy at one of the UK’s many attractions, which have all the ingredients needed for the perfect day out.”